All Brick came to us with a website that had already been recently built by another marketing company. Our goal for working with this brick paving contractor was to improve their online processions through digital marketing campaigns. As Project Manager on the this account, I oversaw everything from the initial project kick off through to campaign launch.
To get started, we completed research to benchmark the client’s current performance as well as SEO and PPC competitors. We also completed initial keyword research to review with the client to help guide the focus for each campaign. From there we completed technical and on-page seo improvements and worked on a six month strategy as a road map for the duration of the campaign. We also worked on the Google Ads set up for the Search and Performance Max campaigns.
Results of the campaign have included improvement in website health and web core vitals, growth in keyword rankings and impressions. Over the last quarter, conversations have included by 75%.
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